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The big story this week has been about what cards you can use in the Isis™ Mobile Wallet (see here). But, much like your leather wallet, there’s more to the Isis™ Wallet than payment cards- though don’t expect it to hold crumpled receipts and collect stray pocket lint.

See the infographic below to learn more about the ways that Isis will help you find savings and keep them organized in your Wallet. Our goal is to make it so that you never miss a deal again.

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Our CEO, Michael Abbott, delivered a keynote this morning at Mobile World Congress in Barcelona. His remarks and presentation are captured here.

  • Isis CEO Michael Abbott's presentation at Mobile World Congress in Barcelona
  • Isis CEO Michael Abbott's presentation at Mobile World Congress in Barcelona
  • Isis CEO Michael Abbott's presentation at Mobile World Congress in Barcelona
  • Isis CEO Michael Abbott's presentation at Mobile World Congress in Barcelona
  • Isis CEO Michael Abbott's presentation at Mobile World Congress in Barcelona
  • Isis CEO Michael Abbott's presentation at Mobile World Congress in Barcelona

Thank you and welcome to Mobile World Congress. My name is Michael Abbott, and I am CEO of Isis, a joint venture formed by AT&T Mobility, T-Mobile USA and Verizon Wireless.

It’s an honor to be here. I’m thrilled to have this opportunity to share my thoughts about a revolution that will transform the way we all shop, pay and save.

I’m talking about the mobile wallet.

First, I’d like to just start with a simple show of hands.

How many of you have one of these [held up smartphone]? And one of these [held up wallet]?

Five years ago, I would have received a more modest response.

Back then, the iPhone had been announced, but you couldn’t buy one. Smartphone penetration was less than five percent. And, even for an early adopter crowd like this, smartphone ownership was the exception rather than the rule.

I believe that if we meet here in five years and I ask the same question, only a few of you will raise your hands.

Not because you will not be packing one of these [held up smartphone] but because most of you won’t be carrying one of these [held up wallet].

For decades, people have imagined a cashless, cardless world enabled by the phone.

But the mobile wallet has remained elusive.

In part, it’s a testament to the enduring nature of the leather wallet, truly one of the greatest storage devices mankind has ever devised.

Wallets have been with us for a very long time. The leather sack that Perseus carried Medusa’s severed head in is usually translated as “wallet.” And for most of us, leaving home without our wallet would be a lot like leaving home without our heads.

Over the centuries, the wallet has evolved a bit. During the Renaissance, a gentleman would tie a wallet-like pouch to his belt for coins, bills and a few daily necessities. In the nineteenth century, Americans carried cash and dried meat in their wallets.

Today, most of us have settled on the bi-fold leather wallet with slots for cards. And this version has been with us for more than half a century, since credit cards were introduced in the 1950s.

So there’s a reason why those Capital One commercials in the U.S. that ask “What’s in your wallet?” are so successful. It’s not because we’re afraid we’ll look like a bunch of bumbling barbarians if we don’t have the right card. It’s because our wallets are a deep, personal, emotional expression of who we are and what we care about.

You don’t have to be Sherlock Holmes to sift through the cash, cards, receipts, photographs, and scribbled notes in a person’s wallet to piece together a pretty good picture of who they are; where they live and work; who they care about; and what they’re supposed to pick up from the store on the way home.

There’s a lot of valuable information in our purse or back pocket. And that’s the reason why nothing has come along to replace it.

The value just hasn’t been there. Neither has the convenience.

It’s not a technical problem. We’ve had the technology to create the mobile wallet for a long time. Near field communications, digital credentials, mobile Internet access, contactless terminals. All have been around for years.

But no one is leaving their leather wallet at home in favor of some supercool digital equivalent.

Not yet. But that will soon change.

I believe, right now, we are witnessing the beginning of the end of the leather-based personal storage device and the dawn of the mobile wallet.

The signs are all around us.

  • In Japan, more than 50 million Felica customers have NFC-enabled phones.
  • One third of all smartphone owners have downloaded a banking app.
  • One in four has used their smartphone to scan a barcode to compare retail prices.

But what showed me the tipping point was a survey of 18-34 year-olds in the U.S. and the U.K. It found that two-thirds feel more naked without their mobile phones than they do without their wallets.

So, why now?

Why does this look like that moment right before the ice box gave way to the refrigerator, or the typewriter was supplanted by the word processor?

I believe it’s a convergence of factors:

  • A decade ago, few people bought online. Today, few don’t. We’re okay paying with something we can’t “touch.”
  • Five years ago, mobile payments were a downgrade from plastic. Today, it can be a rich, interactive experience.
  • Today, the average U.S. consumer has 14 loyalty cards in her wallet. We need help.

And there’s one more factor: the smartphone.

Think of how wallet-like the smartphone already is. Like your wallet, it’s a deeply personal expression of who you are and what you care about.

So… what’s in your smartphone? Contacts, pictures, music and calendars probably. Perhaps a reminder or a shopping list.

But this is not just about trading one personal storage device for another. The truth is that the switch from this wallet to this mobile phone is a transformation in how we create value. It’s the beginning of a revolution as profound as the switch from cowrie shells to coins; or from paper to plastic. And, it will be a hell of a lot more convenient.

Think of a typical consumer scenario in the U.S. It’s Sunday morning and you’re sitting at the kitchen table sorting through the pile of ads and circulars that come with the Sunday paper, checking for specials, clipping coupons.

Later, you head to the store with a shopping list and a wallet full of coupons. You’re heading up and down the aisles, matching deals to products. Making sure you have the 15-ounce bottle of ketchup. Checking to see if your loyalty card gives you an offer on brand X or brand Y.

When you’re done shopping and get to the checkout, you reach into your purse or pocket and pull out your loyalty cards. Meanwhile, the cashier scans your purchases. Next comes coupon roulette. You fumble through that wad of coupons you’ve clipped. Twenty-five cents off here. Two for one on something else. You hope you have the right size, the right brand and the coupon hasn’t expired. Then, it’s back into the wallet one more time for a debit or credit card. And enter pin.

Finally, the cashier hands you your reward… a receipt with a dozen more coupons printed on the back. So you jam that into your overstuffed wallet and the process starts all over again.

Is this 21st century commerce?

Is this smart shopping?

Is this the best way to reward loyal customers and attract new business?

Think of all the missed opportunities.

For the consumer, the experience is complicated, awkward and inconvenient. Saving money depends on organizational genius and pure luck.

As for the retailer, they spend millions upon millions of marketing dollars to get you into the store… But guess the first time they know you’re in the store. When you leave.

Now imagine what would happen if your wallet wasn’t just a repository for physical objects. What if it held cards, loyalty cards and coupons? And what if it was a rich two-way communications channel between you and the businesses you want to connect with?

Suddenly, all those cards are a source of incredible value.

Check your balance instantly or see how close you are to receiving a reward. No more guessing. Collect and manage coupons easily and redeem them automatically. No more missed sales. But this just hints at the possibilities.

The real value comes when you receive offers and information based on who you are, what you want at precisely at the right moment. Now you check-in using a simple tap, receive offers customized just for you, cruise the aisles reading reviews and checking for discounts, even pass along savings to your friends… the possibilities are endless.

If you are a retailer, you can now connect with your customers when they walk in the door. And you have a channel for delivering relevant offers at the moment of retail truth, when information meets intent and purchasing decisions are truly made.

The question is: are we ready for the mobile wallet revolution?

At Isis, we’ve been doing a lot of work to figure that out. When we sit down with customers in focus groups and ask if they want a mobile wallet, only about 15 percent say they are interested. But if we ask them if they’d like a safe and secure way to use their smartphone to manage their money, loyalty cards and offers, 70 percent say yes. Yes to a product that does not even exist yet.

So the stage is set for the mobile wallet revolution. The trends are all aligned. Smartphones. Security. NFC. A generation that would rather leave their wallet at home than their smartphone. An economy that places a premium on value and savings.

But while the mobile wallet may feel inevitable, we still have a lot of work to do.

This opportunity is vast. But the reward will not be captured by any of us unless it is captured by all of us. For that to happen, we must proceed based on a common foundation and a shared set of principles.

First, choice. Just like today, when a consumer changes pants or a purse, they must be able to take their wallets with them. Across operators. Across phones. Across the globe.

Second, privacy. The mobile wallet will be a treasure-trove of valuable personal information. But it’s one pocket we don’t want to pick. A wallet should never spy on you – otherwise this revolution will crash before it ever begins.

Third, simplicity. The same simple tap has to work everywhere: every store, every restaurant, every merchant. And consumers must be able to pay using whatever method they prefer.

To achieve this, we’ll need a common set of standards that span merchants, banks and mobile operators. All of this will take a lot of cooperation from an ecosystem of companies and industries that generally spend more time competing than collaborating.

But the numbers are huge and opportunities immense: billions of consumers and trillions of spend. There are a lot of reasons to work together.

And at Isis, we look forward to working with everyone in this room to make this revolution a reality.

Thank you.

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Starting This Summer, the Isis Mobile Wallet Will Be Available to More Than 100 Million U.S. Card Holders

BARCELONA, Spain – February 27, 2012 – Isis™, the mobile commerce joint venture created by AT&T Mobility, T-Mobile USA and Verizon Wireless, today announced that Chase, Capital One and Barclaycard have entered into agreements with Isis enabling their credit, debit and prepaid cards to be placed into the Isis Mobile Wallet. Starting in mid-2012, consumers will be able to load their eligible Chase, Capital One and Barclaycard cards into their Isis Mobile Wallet and shop at participating merchants, starting with locations across Salt Lake City and Austin, Texas.

“Today’s announcement is testament to the vision and commitment of Chase, Capital One and Barclaycard to make mobile commerce a real and positive experience for their customers,” said Michael Abbott, CEO, Isis. “Mobile commerce is more than a new way to pay; it’s about extending the relationships consumers enjoy with their banks and merchants into a powerful and convenient new form factor.”

The Isis Mobile Wallet will provide consumers with a convenient and secure way to pay, redeem coupons and present loyalty credentials, all with the tap of their phone. Chase, Capital One and Barclaycard will tailor their cardholder service experience within the Isis Mobile Wallet to reflect their respective brands and ensure a seamless and secure experience across physical cards and mobile platforms.

“Chase is committed to making mobile commerce a reality,” said Richard Quigley, president, Chase Card Services. “By working with Isis, we are excited to help pave the way for innovation in the mobile payments space and to provide cardmembers with a secure option for easier and faster payments on the go.”

Last July, Isis announced relationships with the top four U.S. payment networks: Visa, MasterCard, Discover and American Express. Isis’ relationship with the four U.S. payment networks provides banks with the freedom to enable any major network payment card and provide consumers with ubiquity and freedom of choice when deciding which of those cards to load into their Isis Mobile Wallet.

“Our customers have embraced digital and mobile banking and are demanding new and easier ways to manage their financial lives,” said Jack Forestell, executive vice president, Digital, Capital One. “Our relationship with Isis creates an exciting opportunity for our customers to begin to fully experience the power of mobile commerce.”

Today’s announcement underscores Isis’ inclusive approach, providing all stakeholders – banks, merchants and consumers – with the freedom and choice necessary to foster a robust new industry. Isis is building an ecosystem to provide consumers with a ubiquitous and positive experience across all participating carriers, phone models, payment networks, merchants and banks.

“We believe Isis is strongly positioned to bring the convenience, value and simplicity of mobile commerce to consumers,” said Stewart Holmes, senior director-mobile commerce strategy, Barclaycard US. “We’re excited to build this offering for customers and our card partners with Isis and look forward to shaping the future of payments.”

The Isis Mobile Wallet will initially launch in Salt Lake City and Austin in mid-2012 and is planning a national rollout to follow.

“While mobile wallets may look and smell the same from afar, Isis is setting itself apart by patiently building an ecosystem of issuer, network and merchant partners, offering an open platform that leaves partners in control of how they will communicate with their customers, and leaving the partners in control of sensitive payment and marketing data transiting over the platform,” says Gwenn Bézard, research director with Aite Group. “Isis’ new announcement sends a clear signal: it is serious about scaling mobile payments.”

About Isis

The joint venture is between AT&T Mobility LLC, T-Mobile USA and Verizon Wireless and is based in New York City. The venture is chartered with building Isis™, a national mobile commerce venture that will fundamentally transform how people shop, pay and save. The Isis™ mobile commerce network will be available to all merchants, banks, payment networks and mobile carriers. ISIS is a trademark of JVL Ventures, LLC in the U.S. and/or other countries. Other logos, product and company names mentioned herein may be the trademarks of their respective owners.

www.paywithisis.com

 

Cautionary Language Concerning Forward-Looking Statements
Information set forth in this press release contains financial estimates and other forward-looking statements that are subject to risks and uncertainties, and actual results might differ materially. The words “anticipate,” “believe,” “expect,” “may,” “plan,” “should” and similar expressions are intended to identify forward-looking statements. Such statements are subject to risks and uncertainties, including, without limitation, those set forth in the discussions of factors that may affect future results contained in Securities and Exchange Commission filings of AT&T, Deutsche Telekom AG (T-Mobile USA is the U.S. wireless arm of Deutsche Telekom AG), and Verizon Communications (of which Verizon Wireless is a subsidiary). AT&T, T-Mobile USA, and Verizon disclaim any obligation to update and revise statements contained in this news release based on new information or otherwise.

 

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Enabling the point-of-sale (POS) ecosystem for contactless is a critical step toward activating mobile payments. Already, we’ve seen POS hardware manufacturers start implementing terminals equipped with NFC technologies, but what’s in it for POS software and service providers? What do these groups need to know about contactless? How do they take advantage of the mobile payments movement to ensure merchant customers’ needs are met? What is the timeline for implementation?

The Isis Mobile Innovation Forum: Capitalize on a Contactless Future will help the POS ecosystem explore business opportunities and imperatives of contactless. On Feb. 21-22, industry experts will explore mobile payments, commerce technologies and revenue opportunities as this technology is deployed to consumers and merchants.

A recent Aite Group report suggests the NFC-enabled POS is poised to explode. Is your business ready to capitalize on this opportunity? To register or learn more about the Isis Mobile Innovation Forum, visit http://isisinnovationforum.com.